12 Best SEO Tools for 2025 Used by Our Team Daily

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An AI-powered content optimization tool, Clearscope offers recommendations for content creation based on targeted keywords and top performing content. Many great SEO tools provide accurate information about keywords, SERP performance, and backlinking. Some of the best include Moz, Ahrefs, Semrush, WordStream, Ubersuggest, Google Keyword Planner, and Yoast SEO.

seo tools

Rankings and traffic through search engine optimization

Enter a keyword or your website URL to receive a list of recommendations and keyword difficulty rankings. It’s a great tool for coming up with short- and long-tail keywords to target, filtered by industry and location. Search engines offer a window into our collective wants, questions, concerns, and curiosities.

seo tools

Track Your Answers and Success Rate

Volume discounts are available for multiple licenses, with prices dropping to $225 per license when purchasing 20 or more. Access to the API and the local SEO tools for agencies are sold as separate products. If you’ve spent even a little time around SEO, you’ve probably come across Semrush. And it’s no coincidence—it consistently earns a top spot on nearly every “best SEO tools” roundup. Remember, the perfect tool for SEO agency isn’t just about fancy features.

seo tools

You’ll also want to consider your budget to find a tool that won’t break the bank. You can turn gaps in your strategy into successes once you know where to look. Whether you have mobility issues or you’re in the dark about your off-page SEO, Raven Tools is an incredible time-saver.

The paid plans for more websites and keyword reports start at $49/month. This tool is powered by a backlink crawler that continuously updates its index with new links. You’ll see the total number of backlinks, referring domains, and more.

The more in-depth and complete your video descriptions, the better your chances of ranking for your target keywords. This powerful tool will provide an overall score assessing the performance of your Channel and Videos, as well as recommending simple improvements. YouTube Tags are keywords or phrases that sit behind your video – think of them as meta tags since they are invisible to your viewers. These video tags help YouTube understand what your video is about, and the types of search queries and audiences they should appear for. To test the best SEO tools, we considered many points, from their user interface and dashboard to the data presentation and pricing.

You can find keywords on the page you’re viewing, highlight and differentiate links, and compare the link metrics of different sites in SERPs. MozBar is a free SEO toolbar that works with the Chrome browser. It calls itself the industry’s leading SEO toolbar, with over 1 million installs. It provides easy access to advanced metrics on webpages and SERPs. Discover if a given URL has any broken links and discover the metrics of those links, including both search and social data with the Link Miner extension.

seo tools

There are endless paid software suites that offer robust tools to meet most SEO needs—from keyword research to backlink analysis—in much greater depth. But the tools above can prove pretty useful for the price (free!). Though you’ll need a paid account to access most of them, Semrush offers a handful of free SEO tools to help you monitor and improve your site’s search performance. Combining SEO tools with landing page creation is one of the most practical ways to drive targeted, high-intent traffic. Tools like Ahrefs, Semrush, or Surfer SEO can help you discover exactly what people are searching for and how competitive those keywords are. With that knowledge, you can build landing pages that match specific queries, address search intent clearly, and focus SEO Anomaly on conversions.

  • As you implement these suggestions, you’ll see green lights next to them.
  • SEOquake is one of the most powerful SEO tools and browser plugins that offers numerous SEO metrics.
  • It’s especially useful for new websites as it lets site owners submit web pages for search indexing.
  • GeoRanker gives you limited access to its tools for free, with a monthly subscription plan starting at $99.

Among other best SEO tools for agency, BrightLocal stands out as the specialist focused exclusively on local search. While general SEO platforms might offer some local features as an afterthought, BrightLocal has built its entire ecosystem around helping businesses appear in local search results. Additional costs apply for white-label tools ($40/month), extra rank queries, and additional scans. It includes 3 users, 25 tracked sites, and unlimited reports (including branded reports). Semrush is a powerhouse for agencies tackling serious search marketing. It’s not cheap, but the ridiculous depth of keyword data and technical auditing more than pays for itself when you’re managing complex SEO projects across different industries.

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